showcase kit

This is where we get to know you. In this phase, we talk about goals for your business both short and long term. You are going to brain dump every little idea you’ve got. This phase also comes with a little homework on your end. First, you fill out your Brand Discovery Questionnaire. Once your questionnaire is complete you will gather your existing branding (If you have any), personal and brand biographies, and photography (if you don’t have it we can help). Then you spend some time adding items to your private Pinterest board (totally optional if Pinterest isn’t your thing).

While you’re busy doing homework, the Iggy + Stella team will be getting down and dirty with some market research. Deep diving into competitor and inspirational websites, teaching us what works and what doesn’t in your industry. If you already have a website we’ll also conduct an audit to best identify vital content, features, best practices, and pitfalls.

During this phase, we create a Color and Font book to better narrow down your signature style. After the key fonts and colors are chosen, our team creates two mood boards based on your questionnaire, our conversations, and your Pinterest board. Each board has a slightly different feel and you choose which one feels closest to your style.

This is when we build your game plan and it all starts with an outline. A solid outline acts as a framework to support the buildout of your website. Summarizing your website in an outline not only refines your vision but also doubles as a convenient checklist to use while we build your website. If you’re missing assets, this is the time for us to decide whether we have enough to move forward. If we don’t our team creates a plan to develop or purchase the missing pieces.

Now the mood has been set. The Iggy + Stella team gets to work on greeting your logo concepts. You choose your fave, and we make any tweaks needed, as well as create your secondary logos, submarks, and pattern. We also finalize your fonts, colors, keywords. If you’ve added on additional marketing collateral or print materials this is when they will be designed.

Part one of this phase is all about architecture and styling. The architecture is the bones of your website. We’ll spend time building a dummy site to match the outline you’ve already approved, creating a solid information architecture for the website. Once the architecture is set your website is styled to create the look and feel based on the expectations set.

After you’ve signed off on the sample site, we will start laying out and adding finalized content to each page.

Part two is all about the finishing touches. Little things like making sure your social media is connected to big things like making sure each page is search engine optimized and everything in between.

Your new logo is more than just some fonts and colors. It’s a key storyteller for your brand; It’s how you show what you are about and in turn, it will attract your dream customers. A cohesive brand gives credibility and allows you to set yourself apart from your competition, that’s why we created the Iggy + Stella branding launch guide so that you can make sure your brand is consistent.

Your big day is here and so is your newest employee. Your new website/employee is more than just a landing page and a contact form. Your website is where your story is told, sales are made, portfolios are browsed, products are purchased, services are signed up for, social media accounts are linked to, and contact forms are submitted.

Part of the growing phase is making sure you feel comfortable with the backend of your Squarespace website. The Iggy + Stella Creative Studio complimentary training sessions and the intuitive interface will have you feeling like a Squarespace Pro in no time.